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BUSINESS COACHING &

MARKETING STRATEGY

Over the course of my career I've worked directly and indirectly with corporate marketing teams and on marketing projects along with offering marketing strategy to my own clients. Knowing how to market yourself and your brand today goes way beyond just having an email address and business card. 

 

Having a social media presence, well designed website and polished marketing message are essentials for every organization. Being able to cohesively communicate through writing, graphics and speech what your mission is, who you serve and what you offer all is impacted by your marketing strategy. 
 

From February 2020 to July 2022 I was the Marketing Strategist for Equine Assisted Development, a non-profit, horse therapy farm in Grand Rapids, MI. Through the COVID-19 pandemic to losing their barns May 26, 2021 to a fire, together we maximized their marketing.

 

Our work together reflected in numerous news,  articles and radio interviews, over $45,000 in new donations, in-kind-donations, business sponsorships and grant funding. Work also included streamlining administrative processes, creating brand standards, rebuilding the website, graphic design, event planning, Mailchimp and communications management and photography.

One highlight was planning, coordinating and executing a formal fundraising event May 2022 for the non-profit in coordination with the Kentucky Derby and Toyota of Grand Rapids to raise funds for the therapy horses. Find a photos from the event that raised $15,000 below.